This punk band will definitely end up in your spam folder


The band’s publicist, Ryan Cunningham, said: “For the past four years, I’ve only used this. Their manager, Oskar Ekman, advised me from day one never to write the band’s real name in an email. During an album campaign, I check my spam as regularly as my inbox.

Adds Ekman, via email, with a distinct air of resignation: “People make weird assumptions when you have a stupid name like Viagra Boys. I’ve had to turn down hundreds of gigs with different crotch rock bands over the years. I think the intellectual side of VB is often overlooked or misunderstood. »

Maybe there is something depressing here, the self-imposed and absurd constriction. But there is also something admirable about it. The everyday nature of it all. The hard graft. It sounds funny at first glance, but that’s the job of these people. They’re promoting a super group that they love, and that group’s name is Viagra Boys.

For the band themselves, the secret to success with a name like that seems to be not caring too much about it. They all still have intermittent day jobs. (These jobs include tattooing, carpentry, janitorial and cooking.) When it comes to their internet presence, they are thankfully ignorant. Murphy says he checks the act’s Instagram but never Googles the group. (WIRED didn’t do or receive any pill advertisements, just links to Viagra Boys’ music and social media profiles. Their SEO is strong.) Overall, he admits, “I I haven’t really given it much thought.” The conversation we’re having, however, reminds him of their set at Coachella earlier this year. Playing at this festival can be a career-defining moment for many bands – and, in a roundabout way, it was also the case for Viagra Boys. “It was like there were 20 people who knew who we were,” Murphy says.

So naturally, “the other 1,500 teenagers” had to be there because of the name. Online, being called Viagra Boys may not make sense. But in person, it was there: human connection. Which makes Murphy very happy. “If I was younger and walked past a sign and it said ‘Viagra Boys’ I would definitely check that out.”

As for what other names were thrown that day long ago at Blecktornskällaren – what other paths those eternal Viagra Boys might have traveled – Murphy laughs. “I can’t tell you, he said, I’m sorry. No chance.”

On one point, however, we have closure. The Viagra-addicted boyfriend? Who found the name? “He doesn’t use it anymore. It was just a short term thing. Due to his use of amphetamines.


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