Yusuf Bashir happily counts his cash guard from the afternoon sales, the total so far was 35,000 naira. Regarding this reporter, he said in pidgin English, “By the end of today, I managed to reach N100,000, walahi. A lot of people are still making transfers. It’s a good thing; I have to tell you the truth”.
Yusuf sells sex enhancing drugs for men and women where he earns up to 2 million naira per month. Her small open kiosk in Abuja’s Utako market is full of products – creams for buttocks and breasts, “sweeteners” for women; herbs that promise to prolong sexual intercourse for men; as well as a range of tablets, syrups, herbs and creams that claim to enlarge the male reproductive organ.
Yusuf claims he stocks products that can trick a woman into attracting a target male partner, including those that can diabolically trick a man into spending more on a woman.
He also sells creams and powders that can help a man “catch the love of his life”.
- He called this category of products “Kanya mata” for women and “Kanya maza” for men.
- These types of products are known to be popular in northern Nigeria and are common in kiosks and roadside markets.
- Visiting his booth on a hot afternoon confirms the lucrative nature of the business.
- His customers include old timers, while others are new and have found him based on word of mouth recommendations.
- He says the recommendations speak to the effectiveness of his medications.
The supply value chain
Yusuf gets supplies in Kano, the ancient city which is about 7-8 hours from Abuja by fast car but about 6 p.m. in Yussuf’s case who takes the night bus.
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- He makes this trip every two weeks to meet demand.
- While some products are made locally, especially in Kano, others are made in the Middle East, especially in Saudi Arabia and China. The products are imported by a close-knit group of sex-enhancing drug businessmen who have built a strong distribution chain designed to meet the growing demand. He states that some of his products are NAFDAC approved, some are not, especially some of the locally made ones.
Yusuf explains that his client demographics are diverse in terms of age and gender, but most are women in their mid-twenties to late forties. Men frequent the company as they search for drugs that can give them a longer lifespan during sex. But for Yusuf, it’s the women he cherishes the most.
“It’s the girls who make my market go up”, he says, referencing women is his biggest clientele. “Them, they spend the money without looking back insofar as they get wet what they are looking for”, explains Yusuf.
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Pointing to the section where he curated his women-related inventory, he said more than half of what he sells is of interest to women, while men, on the other hand, are a hard sell. “Men cost too much for drugs, but women will pay you more. Sometimes they don’t want people to see what they’re buying.
NAFDAC Position on Sex Enhancement Drugs
The regulatory body, the National Agency for Food and Drug Administration and Control (NAFDAC), has reportedly warned Nigerians to refrain from using sex-enhancing drugs, insisting they could lead to stroke or sudden death.
- The Director General of NAFDAC, Prof. Mojisola Adeyeye, said this last December in his Christmas message to Nigerians. She noted that most drugs are not registered with NAFDAC. “They are smuggled into the country.
- If registered, growers and hawkers would not be doing what they do in supermarkets, social media platforms and on the streets,” Adeyeye said.
The NAFDAC boss has dismissed the drugmakers’ claim that they have no side effects as false, stressing that the agency will not back down to prosecute peddlers and bring them to justice for breaching regulations.
Sex medicine money
Despite NAFDAC’s warnings, many are drawn to the business because of its lucrative nature. Another trader, Bose, who spoke to this writer operates at the Federal Secretariat parking lot in Abuja. She exposes her goods at the parking lot in the cabin of her parked car. She doesn’t need to pay for a store.
- Although she declined to say how much she earned, Bose told this reporter that she was comfortable and not looking to leave the company soon, saying her inventory turnover period was very short. a matter of days.
There’s little research on the industry’s worth, but Pfizer, the makers of Viagra, made $1.6 billion in 2016 selling the product to men who want to prove a point in the bedroom.
- Another major market where sex enhancing drugs are sold is through online channels like social media.
- Instagram and Facebook serve as a refuge while Jiji.com and Jumia have become a hypermarket for resellers who deliver in one click. To highlight the interest of Nigerians, there is the number of subscribers garnered by Jaruma, a self-proclaimed apostle of Kayan Mata, a local variety of sex enhancers for women. It is followed by 1.2 million people.
- There are over twenty lengthy threads on the subject on Nairaland, many of which prescribe supposedly effective remedies for men suffering from erectile dysfunction.
According to doctors, the use of sexual enhancers has health consequences. Barnabas Health Medical Group, based in New Jersey, USA, has listed the following effects:
- Damage to the urethra (tube that leaks urine and semen)
- Permanent difficulty maintaining an erection
- Permanent problems with urination
- penile “fractures” (a break in the tissue in the penis) causing bleeding and requiring surgery
- Dangerous drop in blood pressure
Healthline, a popular online medical journal, lists dizziness, headaches, body aches, digestive upset, vision changes, and hot flashes as some of the side effects of using sexual enhancement drugs. .
Interview done, Yussuf hastens to leave the store to take his night bus for Kano, promising to bring ‘something strong’ to this journalist. But he would be breaking his tradition if he left without giving a “token” to this journalist, he insists. So, with a mischievous smile, he hands a small stuffed bag of groceries to the journalist, saying: “Your madam will call you Mai Gidda from today.”