A cheaper generic version of Viagra will be available soon

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Viagra is about to get much more affordable. Just in time for its 20th anniversary of FDA approval, the little blue pill, which is one of the most counterfeit drugs in the world, will now have a generic version, offered by Pfizer, the original manufacturer.

The cheaper alternative will hit U.S. shelves next Wednesday and each pill will sell for $ 32.50, or half the retail price, reports The Associated Press.

“Patients pay big bucks. When generic Viagra comes out, they will be very happy,” Dr. Nachum Katlowitz, urologist at Staten Island University Hospital in New York, told the AP.

The cheaper alternative to Viagra – a little white pill – hits the market, just as another drug company called Teva plans to sell the very first generic version of Viagra, which also goes on sale Monday in the United States, the company told CBS. News.

Thanks to a 2013 legal battle with Pfzier, Teva Pharmaceuticals is now cleared to sell a generic version of the pill as early as December 2017. Previously, Pfizer’s patent protected against imitation of the branded product until 2020.

Since creating a generic version is now a fair game, Pfizer aims to stay ahead of its competition.

“We believe the story of Viagra is not over. This is just going to be a new chapter,” Jim Sage, US brand president of Pfizer Essential Health, told the AP.

Although Viagra has already been used by over 62 million men around the world, according to Quartz, making a cheaper version of the pill will allow even more men to afford it.

“This is the most comprehensive pricing and marketing answer I have seen for a generic. It is unprecedented,” Erik Gordon, pharmaceutical analyst at the business school of the University of Michigan.

Sildenafil citrate (Viagra) was originally patented in the early ’90s to help treat heart problems, but the drug’s intended use took a dramatic turn when research found it could help men get it. or maintain an erection for sexual activity.

In 1998, it became the very first pill approved by the FDA for the treatment of erectile dysfunction. The drug quickly gained attention, grossing more than $ 1 billion in sales in the first year alone, according to History.com. At the time, News week nicknamed Viagra “the most popular new drug in almost all of the world”.

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